Pc case mode, lights....?

what is the ';strip of light'; called where its stuck to the components inside the pc, its flourescent and goes around the


MB, graphics card etc....





if you look on this vide, its the red wires ( around 0:20)


http://uk.youtube.com/watch?v=wTcuNocGkuEPc case mode, lights....?
I think that is floresent paint around the edge, but it could be Cathode Lights.





http://www.kustompcs.co.uk/acatalog/Kust鈥?/a>